Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on its ability to execute and completeness of vision. Marketo’s engagement platform is purpose-built to enable marketers to listen to, learn from and engage with their customers at scale, offering powerful lead management, inbound, ABM, multi-channel, reporting and analytics capabilities, along with seamless CRM integration and an ecosystem of hundreds of partners.

In today’s complex B2B buying journey, not only does it take multiple marketing engagements to move a lead from acquisition to close, but most B2B sales transactions involve multiple decision makers and influencers within an account. This is where multi-touch attribution can be really helpful to understand and measure each and every touch point in the sales cycle. Here is our easy checklist to ensure accurate and actionable data as you get ready to make marketing attribution part of your marketing strategy.

The Engagement Economy—the reality that we consume and market in today—is a new era where everyone and everything is connected. And in this reality, consumer expectations have shifted to require more from the brands they buy from—they seek a personal relationship that offers them value wherever they are and whenever they are ready to engage. As the Engagement Economy matures, marketers must rapidly transform their strategies, methods, and tactics in order to stay relevant. The State of Engagement offers insights on engagement from over 2,000 global consumers and marketers.

In this guide, we’ll explore some of the biggest online marketing trends that you’ll be likely to encounter in the next few years, along with some tips for how you can capitalize on them. Specifically, we'll help you prepare for a future that's...personalized, integrated, native, data-driven, and mobile (and beyond). From smart content, to integrated sales/services/marketing platforms, to internet-enabled refrigerators, this guide will help you prepare for the technology (and corresponding tactics) that lie ahead.

Pages