Each and every day we find a way to celebrate the Power of Audio. Whether it’s music or news, on smartphones or connected cars, at home or on the go, we reach for audio as a necessary accessory to our increasingly kinetic and multitasking lives. It’s why we spend four hours a day with audio, on average. Today, over half of daily listening time among people in prime advertising demos (P18-54) is to newer forms of audio, much of which feature a personal and personalized experience, and barely existed 15 years ago. We are entering an earbud era where personalization is the key to resonance.

Customer data onboarding is the critical connection between offline and online marketing that marketers can leverage in driving or creating more cohesive cross-channel customer engagement. Forrester defines customer data onboarding as the process of making offline, known customer data available as online, anonymous audience segments for marketing engagement. View this report today to learn: Three of the most common use cases for customer data onboarding, 6 key steps of the standard onboarding process, and 6 ways to optimize the impact of data onboarding on customer engagement.

For B2B marketing and sales teams to continue finding success, they must be able to identify, acknowledge, and respond to the generational differences of today’s new buying committees. Push notifications are one of the most powerful tools at mobile app marketers' disposal, but also can be the riskiest. Being able to reach a user outside an app is a huge plus for marketers, but sending a bad push notification that the user find's disruptive can cause your users to churn. So what separates good push notifications from bad ones?

Millennials are already taking their seats among Generation X and  Baby Boomers at the buying table, making navigating the already complicated buying environment even harder thanks to their different preferences. Though this shift might seem minor, it greatly impacts how marketing teams operate, sales teams engage, and how purchase decisions are ultimately made. This report looks at the differences between the rising Millennial buyer, their Generation X and Baby Boomer counterparts, and how B2B marketing and sales strategies can address the gaps between them.

When consumers walk the aisles of their local supermarket, how do they choose which items to put in their carts? Which brands earn their loyalty and which do they shun? What emerging trends are affecting their purchase decisions? The answers to these questions can be found in social media data. More and more, modern CPG brands are turning to social media analytics to help them understand consumer opinions on everything including the most hated and loved ingredients, brand comparisons, emerging trends, and much more.

Pages