Research

There’s a lot of noise about Artificial Intelligence at the moment, and it’s unclear whether AI is just another buzzword bandwagon or if it’s something you should actually be paying attention to. In this guide, you'll learn what AI is, see examples of what it is doing for other retailers, and discover four steps you need to follow if you want to make AI a successful reality in your business.

If there’s one marketing channel that’s going to stand you in good stead this coming holiday season, it’s email. And the proof’s in the brandy-doused, custard-covered pudding, with marketers reporting an ROI of £39/$39 for every £1/$1 spent. In this cheatsheet you'll: Discover 6 ways to amass more email contacts, get insights into holiday marketing and ecommerce trends, and learn the importance of getting consent in your contact acquisition efforts.

A new era has dawned—the Engagement Economy. Everyone and everything is connected, and organizations must listen to and engage with people in a multitude of ways and places.

It’s a tenuous time to be a marketing leader. And many of the strategies that have worked in the past are no longer relevant. We recently partnered with top marketers from the world’s biggest companies to understand how they’re adapting to this new world and rewiring their organizations. In this whitepaper, you’ll learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.

This book was created to help B2B marketers tie marketing spend to revenue. While it provides a deep basic explanation of the building blocks required, it assumes the reader is not new to Marketing. Those who will get the most from this book are marketing leaders who carry budget responsibility and have performance metrics tied to revenue or pipeline—generally director-level and above. Organizations who stand to benefit most from automated multi-touch revenue rely on their CRM for sales enablement and have fully implemented marketing automation.

Want to stay competitive in today's shifting shopper landscape? Our white paper will show you how to: Reach always-on consumers with optimized CPG content, embrace digital promotions and media to drive in-store traffic and sales, and use personalization at scale to cut through the advertising clutter.

For our retail holiday planning guide, we’ve combed through hundreds of best practices, dug deep into the behavior of over 1.2 billion digital profiles, and gathered examples from select experts—all to help make sure that your holiday retail season blows last year’s out of the water.

Take off your marketing hat for a moment and consider how many “loyalty” emails you delete as a consumer. What about loyalty cards? How many do you have? To keep your customers sticking around, you just might have to dig a little deeper and work a little smarter. Download Selligent’s Customer Loyalty Playbook to learn: How to design a loyalty program that actually gets customers excited, which touchpoints in customer journey should trigger relevant brand communications, and how to meet rising consumer expectations without overspending your marketing budget on pricey ads.

The StatPack is broken out into three sections: Social Network Usage in the US, the Impact of Mobile, and usage by Platform: From Facebook to Snapchat.

We explore the latest research to outline the fundamental rules to audience profiling. Here, you will learn: Why audience profiling matters more than ever, how to define, segment and profile your audience, how to use insights across every stage of your marketing strategy, how to put personalized and adaptive marketing into practice.