Research

The best mobile advertisers don't just create ads – they create powerful brand experiences. With Immersion’s haptic technology, it's easy to add tactile feedback to your media. So tumblers shake, cars rumble, and viewers leap into action. This is mobile advertising built for mobile. And that's why it works.

This special report from Demand Gen Report will take an analytical look at how B2B organizations are moving towards enhancing their funnel measurement capabilities, including: How funnel-focused metrics are enabling marketers to effectively tie buyer engagement and specific campaigns to earned revenue; The current gaps and hurdles marketers must overcome to achieve full-funnel measurement; Sophisticated new strategies and tools for gaining a holistic view of a company’s sales funnel; and How early adopters such as MongoDB have developed capabilities to measure ROI across all channels.

We’ve examined the universal problems that all education marketers are facing at their respective institutions—maximizing new student enrollment and alumni donations. Download our education-focused guide to learn how to start designing the immersive marketing strategy that aligns and coordinates messages to prospective students and donors at all the right moments.

The retail industry is in flux. Big players are forcing a pivotal shift, and making it harder than ever for everyone else to compete. The way to level the playing field? Data. A joint study conducted by Forbes Insights and Criteo confirmed that the key to staying in the game is data—specifically, data collaboration.

Creative quality remains the single most influential factor driving in-store sales lift from advertising campaigns, declares Nielsen and Nielsen Catalina Solutions (NCS) in a new report [pdf]. The study is based on two meta-studies, including an analysis of almost 500 CPG campaigns that ran in 2016 and Q1 2017 across major media platforms.

A customer can communicate and interact with a company and its products through a wide range of channels. Companies are constantly searching for ways to understand, and meet the particular needs of, customers at various phases of the buying journey.

Find out what, when and how consumers will be shopping and buying this holiday season! Ring in the season with RetailMeNot’s latest look at when, where and how consumers are shopping and what retailers can do to win more consumer attention. In this guide, you’ll find key insights including: 1.Top predicted shopping days and how much they plan to spend, 2.When retailers plan to start their holiday promotions, and 3.What categories consumers are shopping for by timeframe.

In this playbook, we’ll take you through several must know steps and processes for making sure that you develop marketing campaigns that have social media data at their core. We’ll go over best practices for utilizing social data that can be used in the planning, measuring, and follow up stages of your campaigns.

Learn: How consumers’ desire for convenience is driving personalization efforts, what obstacles retailers are facing with data, why marketers and advertisers should be paying close attention to young shoppers, and how these insights can be applied to the upcoming holiday season.

Lost in the Social Landscape? A key demand of every business today is to have an exceptional social media presence, but navigating the complex maze of social media marketing can feel like an impossible puzzle to solve. This guide will show you where to start and what to look for.