Find out what, when and how consumers will be shopping and buying this holiday season! Ring in the season with RetailMeNot’s latest look at when, where and how consumers are shopping and what retailers can do to win more consumer attention. In this guide, you’ll find key insights including: 1.Top predicted shopping days and how much they plan to spend, 2.When retailers plan to start their holiday promotions, and 3.What categories consumers are shopping for by timeframe.

If you’re in events management, you’re used to having your work cut out. Each new day brings with it a long list of tasks, and an inbox that won’t quit. Ensuring your event contacts and leads get a personalized experience can be stressful. That's where email marketing automation can do the heavy lifting while generating impressive returns. In this cheatsheet you'll: Go on the journey of an events organizer who's got automation figured out, discover expert advice on email marketing strategy, and get best practice tips and examples from leading brands.

Today's consumers strive to be informed and knowledgeable. They want to build relationships with brands, not just be sold to. That’s why 90% of businesses are putting more budget and resources into content marketing. However, many organizations struggle to get the curated content in front of the right audience in a way that is beneficial to both the consumer and brand. In order to achieve a sophisticated content strategy that engages consumers, marketers have to think beyond the publish button. That’s where Listrak's Predictive Content tool comes into play.

They’re even popping up in email subject lines, yet some marketers hesitate to jump on the bandwagon. Their reluctance is understandable, since a subject line can make or break an email campaign. To provide some data-based insight around emojis, we’ve created our latest guide—Emoji Use in Email Subject Lines. In this guide we explore: The most common emojis used around holidays and events throughout the year, how subscribers interact with various emojis compared to text-only subject lines, and tips for incorporating emojis into your next email campaign.