If one bad experience is enough to stop a customer from doing business with a brand, what does that say about the mounting expectations that marketers are facing? Consumers are not just comparing their experiences with your brand against those they’ve had with your direct competitors; today, they’re comparing their experiences with your brand against the best experiences they’ve ever had — with any brand. There’s little doubt that optimizing your customer journeys makes sense for your brand and your bottom line; but it’s easier said than done.

Did you know that 40% of marketers say that their measurement needs improvement? As the availability of data around key buyer interactions catapults marketers to the forefront of a company's revenue strategy, you're being asked now more than ever before how your programs impact pipeline and revenue. Are you adopting measurement best-practices? How does your company stack up? Download our new infographic to learn more about the current state of marketing measurement and where to focus your efforts.  

The 2017 CMO Survey Executive Summary can provide you with the latest insights into marketplace dynamics, spending, and trends. This biannual report provides an in-depth examination of both examination of strategy and sentiment across the marketing industry. The report is a joint venture between Deloitte, American Marketing Association, and Duke’s Fuqua School of Business. Compiled from the survey responses of 2,813 marketers at top companies, the 2017 CMO Survey examines nearly every aspect of the current marketing landscape.

The 2017 CMO Survey Executive Summary can provide you with the latest insights into marketplace dynamics, spending, and trends. This biannual report provides an in-depth examination of both examination of strategy and sentiment across the marketing industry. The report is a joint venture between Deloitte, American Marketing Association, and Duke’s Fuqua School of Business. Compiled from the survey responses of 2,813 marketers at top companies, the 2017 CMO Survey examines nearly every aspect of the current marketing landscape.

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