Think about your marketing stack. Odds are, you have automation tools in place to help you better engage with your audience based on their interactions and personal preferences. Why aren't you also using marketing automation for your app? We put together a 5 step guide to help you automate your app to accomplish: Personalizing your mobile messaging to your end user, data-driven insights on campaigns to better engage with your audience, and real-life mobile messaging examples you can learn from.

Brick and mortar retailers are under enormous pressure. Store traffic is declining. Customers are moving online. Competition from e-commerce and mass merchants is fierce. Yet retailers with stores are in a unique position to win on omnichannel CX. Download the e-book to learn how to: Follow a tested five-step model for measuring and improving CX in your retail business, measure store customer experience and take the guesswork out of your store sales model, and uncover the elusive store non-purchaser and close the conversion gap.

This special report from Demand Gen Report will take an analytical look at how B2B organizations are moving towards enhancing their funnel measurement capabilities, including: How funnel-focused metrics are enabling marketers to effectively tie buyer engagement and specific campaigns to earned revenue; The current gaps and hurdles marketers must overcome to achieve full-funnel measurement; Sophisticated new strategies and tools for gaining a holistic view of a company’s sales funnel; and How early adopters such as MongoDB have developed capabilities to measure ROI across all channels.