The 2017 CMO Survey Executive Summary can provide you with the latest insights into marketplace dynamics, spending, and trends. This biannual report provides an in-depth examination of both examination of strategy and sentiment across the marketing industry. The report is a joint venture between Deloitte, American Marketing Association, and Duke’s Fuqua School of Business. Compiled from the survey responses of 2,813 marketers at top companies, the 2017 CMO Survey examines nearly every aspect of the current marketing landscape.

The 2017 CMO Survey Executive Summary can provide you with the latest insights into marketplace dynamics, spending, and trends. This biannual report provides an in-depth examination of both examination of strategy and sentiment across the marketing industry. The report is a joint venture between Deloitte, American Marketing Association, and Duke’s Fuqua School of Business. Compiled from the survey responses of 2,813 marketers at top companies, the 2017 CMO Survey examines nearly every aspect of the current marketing landscape.

Yes Lifecycle Marketing analyzed more than 7 billion emails sent in Q3 2017 to identify how changing consumer behaviors and new email standards dictated by leading Internet Service Providers (ISPs) have influenced overall email engagement. Key findings include: The dominance of Gmail, the use of non-traditional themes, declining email engagement. Download the report to learn actionable email strategies to address these trends and enhance email engagement as we head into the holiday season.

If you’ve ever wondered, “How am I doing?” when it comes to implementing an omni-channel marketing strategy, then rest assured—you’re not alone. Providing a relevant, engaging customer experience across all channels is easier said than done, and it can be challenging to gauge how well you’re performing. Download our readiness assessment to determine the current state of your marketing organization, as well as actionable next steps on the journey to omni-channel marketing.

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