As more people turn to apps, there's plenty of opportunity for brands to build longer, more valuable relationships with their users. Now you just need to know where to focus your strategy, and we're here to help. In our free 2018 App Marketing Guide, we analyzed the big events, trends, and data behind mobile marketing in 2017. It covers everything that’s going to drive the best in mobile engagement and analytics this year. Inside, you’ll find out why: Onboarding matters more than ever, Rich push notifications get better results for marketers, A.I.

Technology has changed: smart phones and tablets, and wearables have changed when and where, and even how we interact with our emails. What once required you to sit down at a computer is now something you can do on the train, on a plane, or just on-the-go. But email is still the beating heart of most marketing campaigns - particularly for B2B marketers. While there are a lot of ways to build a good email, nothing is as inspiring as seeing how other people do it. So we've compiled 7 of the most inspiring email templates from B2B companies of all sizes and industries.

It’s been clear for a while that using multiple messaging channels to reach customers has a positive effect. But there’s a big difference between knowing that a cross-channel strategy is smart business and understanding just how much adding a second (or third) marketing channel can boost engagement. Braze (formerly Appboy) has the full scoop on what cross-channel can mean for engagement—from how each channel drives engagement to what combinations have the biggest lift. Here’s what you need to know.

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