As marketers continue to explore methods of advertising – social, search, email – it’s now possible to reach consumers anytime, anywhere. In this increasingly digitized world, some businesses have discounted the value of direct mail. However, recent research has revealed that overall engagement remains high, particularly among Millennials. Heightened engagement both with mail and new media provides opportunity for campaigns to reach consumers across multiple touchpoints, increasing impact.

As an ever-rising flood of data clouds the digital marketplace, brands struggle to adapt to keep sales growing. To better understand and reach customers, then determine which campaigns actually drive them to buy, marketers are increasingly turning to robust identity mapping. In this revealing new whitepaper, 4INFO will address the ground-shaking shifts in the marketing landscape. We’ll outline the challenges and opportunities that so many marketers encounter during the process of mapping digital identity.

Ad waste is the money lost when ads aren’t seen by target audiences – and it costs advertisers billions each year. For TV, many advertisers believe ad waste is an unavoidable consequence for being able to reach a large audience. But today’s linear TV can be measured and optimized in the same way as digital. Advertisers that want attributable sales, and not just increased awareness, can make TV budgets work smarter and harder by reaching targets in the places and times they’re most likely to respond.

With an ROI of 122% email is one of the most effective marketing channels. But in order to reap the benefits, marketers must ensure their campaigns reach their intended recipients. To help brands overcome the challenges that stand in the way of optimal inboxing, Yes Lifecycle Marketing has developed this deliverability guide focusing on: The building blocks of deliverability,
6 strategies to maintaining a clean subscriber list, and
8 steps to improving inboxing rates

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