As marketers continue to explore methods of advertising – social, search, email – it’s now possible to reach consumers anytime, anywhere. In this increasingly digitized world, some businesses have discounted the value of direct mail. However, recent research has revealed that overall engagement remains high, particularly among Millennials. Heightened engagement both with mail and new media provides opportunity for campaigns to reach consumers across multiple touchpoints, increasing impact.

This special report from Demand Gen Report will take an analytical look at how B2B organizations are moving towards enhancing their funnel measurement capabilities, including: How funnel-focused metrics are enabling marketers to effectively tie buyer engagement and specific campaigns to earned revenue; The current gaps and hurdles marketers must overcome to achieve full-funnel measurement; Sophisticated new strategies and tools for gaining a holistic view of a company’s sales funnel; and How early adopters such as MongoDB have developed capabilities to measure ROI across all channels.

Find out what, when and how consumers will be shopping and buying this holiday season! Ring in the season with RetailMeNot’s latest look at when, where and how consumers are shopping and what retailers can do to win more consumer attention. In this guide, you’ll find key insights including: 1.Top predicted shopping days and how much they plan to spend, 2.When retailers plan to start their holiday promotions, and 3.What categories consumers are shopping for by timeframe.

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