Your Customers Demand Valuable Content

Consumers are no longer passive "eyeballs" to be tracked, targeted, and messaged to; they're now active and critical in how they hunt for, filter, and consume information and entertainment across thousands of channels. As a result, marketers who rely only on push messaging are struggling to deliver results. Marketers who create valuable content and stories that attract audiences, on the other hand, build valuable relationships with customers and generate positive business outcomes. This is an update of a previously published report; we review and update it periodically for continued relevance and accuracy; we revised this edition to factor in new data.

Publication: 
Forrester
Author: 
Skinner, Ryan; Paderna, Luca S.; Madej, Kasia
Document Type: 
Research
Paywall: 
$

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