Your Customers Demand Valuable Content

Consumers are no longer passive "eyeballs" to be tracked, targeted, and messaged to; they're now active and critical in how they hunt for, filter, and consume information and entertainment across thousands of channels. As a result, marketers who rely only on push messaging are struggling to deliver results. Marketers who create valuable content and stories that attract audiences, on the other hand, build valuable relationships with customers and generate positive business outcomes. This is an update of a previously published report; we review and update it periodically for continued relevance and accuracy; we revised this edition to factor in new data.

Skinner, Ryan; Paderna, Luca S.; Madej, Kasia
Document Type: 

Leave a comment

Comment Policy
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.