You Don't Need A "Social Marketing" Strategy

Nearly all marketers use social media, but few are able to quantify its value. In this report, we show how brands use social tactics to achieve marketing goals across the customer life cycle and how they use social insights to improve the rest of their marketing campaigns. But social media can offer brands far more than just marketing value — so we also explore how social technology helps companies transform for the post-digital world.

Publication: 
Forrester
Author: 
Parrish, Melissa
Document Type: 
Research
Paywall: 
$

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