Using Analytics to Manage and Master the Shopper's Journey
A customer can communicate and interact with a company and its products through a wide range of channels. Companies are constantly searching for ways to understand, and meet the particular needs of, customers at various phases of the buying journey. To develop a deeper relationship with the customer, companies need to effectively employ a journey management program to map out buying paths, coupled with relevant and timely customer data management. Download the Using Analytics to Manage and Master the Shopper’s Journey eBook to learn: The phases of customer journey mapping and how it will result in greater year-over-year ROMI and cross-sell/up-sell revenue, and data and statistics to support a journey management program, and strategies to implement to ensure your journey management program is effective.