Use Social Networking Sites to Generate Social Commerce Revenue

Social networks can be a lucrative component of digital marketers' commerce strategy as they help extend social marketing investments into concrete business outcomes. While early attempts to sell on social networking sites fell short of expectations, lessons learned reveal new techniques that work.

Publication: 
Gartner
Author: 
Polk, Jennifer; Bajaj, Aparna
Document Type: 
Research
Paywall: 
$

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