Use Customer Journey Analytics to Align Marketing and Digital Commerce

Delivering contextualized commerce experiences requires an understanding of who customers are and where they are in their buying journey. Marketers can use customer journey analytics to uncover the buying journey, and adopt marketing and digital commerce strategies that drive revenue and retention.

Publication: 
Gartner
Author: 
Polk, Jennifer; Eubanks, Christi
Document Type: 
Research
Paywall: 
$

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