Use A/B and Multivariate Testing to Improve Marketing Programs

Digital marketers are not yet making the most of A/B and multivariate testing methods to deliver better experiences to customers and prospects. Use this research to understand proven ways to make your testing program more powerful.

Publication: 
Gartner
Author: 
Kihn, Martin
Document Type: 
Research
Paywall: 
$

Leave a comment

Comment Policy
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.