Twitter Marketers Are Still Looking For Answers

Most companies now market on Twitter, but many say the social network isn't yet delivering business value. Why? Many marketers target the wrong objectives. And Twitter itself must do more — delivering better tools, better training, and better insights into how its platform works. This report examines the areas in which both Twitter and marketers must improve to create a successful partnership and evaluates Twitter's prospects for becoming a more valuable marketing channel.

Publication: 
Forrester
Author: 
Elliott, Nate
Document Type: 
Research
Paywall: 
$

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