"Tree in a Tube" Campaign Cultivated Leads
Energy Focus is an industry-leading innovator of energy-efficient LED lighting technology. As the creator of the only 100% flicker-free LED products available, their lighting solutions provide significant and measurable benefits over conventional and fluorescent lighting, including extensive energy savings, safety and health benefits, and improved aesthetics. The company’s long-standing family of customers and partners include national, state and local U.S. government agencies as well as Fortune 500 companies across education, healthcare, retail and manufacturing industries. Energy Focus is headquartered in Solon, Ohio, and has additional offices in Washington, D.C., New York, Minneapolis and Taiwan.
Energy Focus was looking for a way to cultivate brand awareness and create sales appointment leads that would vividly and tangibly emphasize the company’s LED technology and its positive impact on the environment. Specifically, Energy Focus wanted to show potential savings that could be realized through retrofitting to their Tubular LED Lighting.