Three Steps to Enrich the Customer Experience With Contextualized Communications

Personalized and contextually relevant communications improve organizations' relationships with customers and constituents. IT application leaders who deploy customer communications management and web content management solutions synergistically can deepen customers' engagement and loyalty.

Publication: 
Gartner
Author: 
Shegda, Karen; MacComascaigh, Mick; Basiliere, Pete
Document Type: 
Research
Paywall: 
$

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