Three Steps to Build a Digital Marketing Strategy With Mobile Extensions for Retail Banks

Effective digital and mobile marketing strategies are crucial to retail banks' efforts to retain customers, increase loyalty and protect profit margins. Align your strategy with customers' and partners' specific expectations, technological preferences, and contextual needs.

Publication: 
Gartner
Author: 
McGuire, Mike; Furlonger, David
Document Type: 
Research
Paywall: 
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