Technology Overview for Customer Journey Analytics

Evaluating customer engagement in channel silos misrepresents the complete picture of a customer journey. Similarly, analysis of customer journeys without sufficient data can also mislead. IT leaders should consider investments in and organizational changes to support customer journey analytics.

Publication: 
Gartner
Author: 
Daigler, Jason; Herschel, Gareth; Thompson,Ed; Alvarez, Gene
Document Type: 
Research
Paywall: 
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