Tech Go-to-Market: Three Steps to a Differentiated Messaging Foundation

Buyers crave clear communication and content to understand the potential business value provided by technology solutions. Technology product marketing leaders must establish a structured messaging process to speak to these buyers, clearly and consistently articulating value and differentiation.

Publication: 
Gartner
Author: 
Maziarka, Michael; Barnes, Hank
Document Type: 
Research
Paywall: 
$

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