State of Inbound Channel Marketing 2016
The 2016 report summarizes the 2015 activity by thousands of channel partners around the world as they leverage the marketing tactics, content, and marketing services offered by their brand partners through the Averetek software platform.
“The response to our 2015 report was overwhelmingly positive,” said Peter Thomas, CEO of Averetek. “All brands want to know what their partners really want, and surveys are often unreliable. Modern brands rely on big data to make decisions about where to invest their marketing dollars, and with the State of Inbound Channel Marketing report, we’re proud to play a role in these decisions.”