The State of Cash Back Offers: Consumer Insights for Retailers
With the digital shift in shopping behavior, consumer preference for traditional mail-in rebates has shifted to digital cash back offers. A survey conducted by RetailMeNot, Inc., revealed attitudes and preferences from over 1,000 U.S. consumers toward mail-in rebate and digital cash back offer programs and redemption processes. Concerns over rebate forms, proof of purchase required and the delay in receiving payments have led to a rise in consumer demand for digital cash back offers. RetailMeNot Cash Back Offers meet the rising consumer demand for digital cash back, while also allowing retailers to promote higher spend thresholds and increase average order values.