Social Media Engagement, Content Marketing Prove Key in Canada

Over half of marketers in Canada conducted search engine optimization (SEO) activities; nearly half conducted general search engine marketing activities. But for all the buzz around mobile apps, only about a quarter of those surveyed developed any. Almost 65% said they monitored social media in February 2016. Digital marketers in Canada clearly find great importance in social media—both engaging with customers, and tracking trends and developments.