Social Marketing Is A Vital Part Of Your Post-Digital Transformation

Social marketing is at a crossroads. B2C marketers intuitively know that it's working, but they can't articulate how. That's because too many of them launched social programs without a strategy. This playbook will show marketers how to develop social programs that create measurable business results, how to use insights from those programs to address other marketing and business challenges, and how to choose the right social technology vendors to efficiently and effectively run their social practices.

Parrish, Melissa
Document Type: 

Leave a comment

Comment Policy
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.