Social Integration Tops CRM Users' Wish Lists

According to Econsultancy and ResponseTap polling in March 2015, 31% of agency professionals worldwide used social CRM data to inform an understanding of the customer journey, as did 29% of client-side marketers—far below the leading data sources. The study noted that social CRM could “provide the most unadulterated feedback available” and suggested companies weren’t making enough of this opportunity, whether alone or in the context of information from other data sources.

Publication: 
eMarketer
Author: 
eMarketer
Document Type: 
Research
Paywall: 
Free

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