Social CRM: How a $5,000 Investment in Social CRM Yielded $440,000 in Sales

The Golden State Warriors defined and executed a social CRM business strategy that benefited the community and the organization by fostering mutual, value-based engagements that generated opportunities for marketing and sales

Publication: 
Gartner
Author: 
Sarner, Adam
Document Type: 
Research
Paywall: 
$

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