The ROI of Automation

According to Gleanster, CMOs at top-performing companies indicate that their most compelling reason for implementing marketing automation is to increase revenue (79%) and get higher quality leads (76%). The ROI of Marketing Automation eBook takes a closer look at the ways in which marketers can improve their return on marketing investment. The e-book covers :the top two techniques for accelerating your sales funnel, how marketing automation can help improve marketing and sales alignment, how your close rates will be (positively!) impacted by an automation tool, and the added insight into ROI and sales funnel health gained through implementing marketing automation

Publication: 
Salesforce Pardot
Author: 
Salesforce Pardot
Document Type: 
Research
Paywall: 
Free

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