The Right Customer Data can Drive Consumer Action

Predictive analytics gives marketers a view to the possible. Demographics provide a basic understanding of customers. Behavior data suggests customer intent. But what marketers really need to know, with certainty, is how to change or drive customer behavior.  And, for that, not just any data will do.
Is one type of data best suited to initiate customer action, or do marketers have multiple options to choose from Twelve marketing insiders divulge which data they assert can spur customers to action, and explain why. 

Publication: 
Direct Marketing
Author: 
Direct Marketing
Document Type: 
Research
Paywall: 
Free

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