Revealing The Social Technographics® Scores Of Global Consumers

Social media is now embedded in the Internet experience for consumers around the globe. This means that marketers now face the question of how to use social media, rather than whether they should include social programs in their marketing plans. To help answer this question, Forrester has created a new framework called the Social Technographics Score. First, this score reveals how big a role social should play in your marketing plan. Second, it shows how your customers use social media during the different phases of the customer life cycle. This report provides a global overview of the Social Technographics Score and reveals which countries demand the most and least of social media content when it comes to your brand.

Fleming, Gina; Reitsma, Reineke; Strohmenger, Roxana; Morrill, Ryan; Mitchell, Andrea
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