Report: Storytelling in Sequence – How Brands Are Creating More Engaging Messaging

Download to learn: Why the lines between content and advertising are blurrier than ever, how marketers are relying on a mix of owned, earned and paid media to disseminate content that tells their brand story, the importance of personalization and automation to foster more engagement, and why using multiple formats, platforms and channels to tell stories to consumers over time can make brand messages more relevant and useful.

Publication: 
eMarketer
Author: 
eMarketer
Document Type: 
Research
Paywall: 
Free

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