Programmatic Creative: Look to Existing Processes for Guidance, Creating Ads on the Fly: Fostering Creativity in the Programmatic Era

Programmatic techniques have brought speed and efficiency to media buying. Now it’s time for the creative side of the ad business to follow suit and become more efficient, nimble and innovative.

Why does the move toward programmatic buying make it necessary for the creative process to change?

Just how quickly is the ad industry evolving toward programmatic, personalized creative?

What are the challenges and barriers?

How can marketers and agencies be better prepared?

Publication: 
eMarketer
Author: 
eMarketer
Document Type: 
Research
Paywall: 
Free

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