Predictions 2016: Social Gets Reinforcements

Both consumers and marketers love to use social media — but brands still struggle to get value from the big social networks. In 2016, social marketers won't just refocus their efforts on tactics that have been proven to work; they're also going to call in colleagues from other parts of the business who can get more value from social platforms than they can. This brief predicts the six most significant changes we'll see in social marketing in 2016.

Publication: 
Forrester
Author: 
Liousas, Erna Alfred; Majewski, Brigitte; Fleming, Gina; Hayes, Nick; Leggett, Kate; Ngo, Samantha
Document Type: 
Research
Paywall: 
Free

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