Podcast: Finding and Activating Influencers

Despite headlines about influencer marketing focused on celebrities and social media stars being paid large sums of money to promote products to their millions of followers, the practice is more nuanced than many perceive. This episode of “Behind The Numbers” explores some of those distinctions in a Skype discussion with Kate LaVail, a social scientist and senior account supervisor at the research and consulting firm Research+Data Insights (RDI), and Tim Burke, the CEO of audience insights software provider Affinio.