Pandora's Definitive Guide to Audio 2017
Each and every day we find a way to celebrate the Power of Audio. Whether it’s music or news, on smartphones or connected cars, at home or on the go, we reach for audio as a necessary accessory to our increasingly kinetic and multitasking lives. It’s why we spend four hours a day with audio, on average. Today, over half of daily listening time among people in prime advertising demos (P18-54) is to newer forms of audio, much of which feature a personal and personalized experience, and barely existed 15 years ago. We are entering an earbud era where personalization is the key to resonance. In Pandora’s inaugural Definitive Guide to Audio report, we’ll explore the industry of audio and audio advertising. You’ll learn about the key players in the space and Pandora’s unique outlook for the industry’s future. We’ll discuss AM/FM Radio, Podcasting and Streaming—as well as hear from industry experts like Starcom Executive Vice President, Kevin Gallagher, and Pandora Senior Vice President, Lizzie Widhelm.