The New Blogging Strategy For Consumer Brands

Blogging is an often misused social marketing platform. Marketers often recycle generic content, follow quarterly content schedules, and plan more for search optimization than engagement. Old school marketing tactics on a new school social channel fail to embrace the technology's inherent social power. Very few consumers trust corporate blogs and, as a result, many marketing blogs have become a digital wasteland. Using a socialized blogging strategy that treats the blog as a center for a variety of engaging and timely social media content will empower consumers and help to gain back trust for your brand. New technologies, platforms, and content strategies can help brands connect with consumers better than ever.

 

Publication: 
Forrester
Author: 
Shaw, Elizabeth
Document Type: 
Research
Paywall: 
$

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