Multichannel Marketing—Navigating the Increasingly Complex Customer Journey

Few marketers have complete insight into their customers’ journeys, but many have more actionable data than in the past. Topics in this webinar include: What are some of the biggest trends and areas of focus for multichannel marketers today? How are audiences splitting their time across channels and devices—and how are marketers following them? What challenges are inhibiting multichannel marketing? What are four core areas of focus marketers need to consider in order to successfully execute a multichannel strategy?

Publication: 
eMarketer
Author: 
Fisher, Lauren
Document Type: 
Research
Paywall: 
$

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