Migrate Repeat Buyers From Loyal Customer to Brand Advocate

Loyal customers buy more, pay a higher price and even go out of their way to sustain their loyalty. They are also willing to tell others why they support the brand. This research shows marketers how to cultivate loyal customers into strong, long-term advocates.

Publication: 
Gartner
Author: 
Sarner, Adam
Document Type: 
Research
Paywall: 
$

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