Measuring marketing: McKinsey Global Survey Results

Marketing may be hard to measure, but many companies aren’t even using the tools available to them. However, some companies with a clearer understanding of their spending are planning to increase it, even in the current economic environment.

Publication: 
McKinsey & Company
Author: 
Doctorow, Hoblit, and Sekhar
Document Type: 
Research
Paywall: 
Free

Leave a comment

Comment Policy
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.