Mastering Identity Mapping of the Connected Consumer
As an ever-rising flood of data clouds the digital marketplace, brands struggle to adapt to keep sales growing. To better understand and reach customers, then determine which campaigns actually drive them to buy, marketers are increasingly turning to robust identity mapping. In this revealing new whitepaper, 4INFO will address the ground-shaking shifts in the marketing landscape. We’ll outline the challenges and opportunities that so many marketers encounter during the process of mapping digital identity.