Marketing Technology: The Six Developments That Matter the Most in 2016

CEOs are talking about it, as its size and scope continues to grow. Marketers are getting ever-savvier at dealing with it, especially as the dots become easier to connect. And agencies have no choice but to embrace it. It’s marketing technology—the underlying software and services that power modern marketing operations.

Publication: 
eMarketer
Author: 
eMarketer
Document Type: 
Research
Paywall: 
Free

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