Marketing To Millennials: The Next Generation Of Purchasing Power

As Millennials continue to flow into the workforce, marketers will naturally focus more of their efforts on this emerging adult generation with increasing purchasing power. However, Millennials are not like Boomers; they are digital natives and are part of a no-person-left-behind generation that values teamwork, so now marketers are tasked with targeting a generation on different terms. Millennial attitudes and online behavior require marketers to construct skillful marketing approaches stemming from a CORE methodology in order to market more effectively at every stage of the customer life cycle.

 

Publication: 
Forrester
Author: 
Shaw, Elizabeth
Document Type: 
Research
Paywall: 
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