The Marketing Data Management Starter Kit

According to Experian’s 2016 Global Data Management Benchmark Report, “97% of organizations are looking to achieve a complete view of their customers.” However, Forrester revealed that only 29% of companies are actually successful at connecting analytics to action. You can’t deliver a seamless customer experience if you don’t have unified, actionable data. To educate you on the latest customer data management trends and best practices, technological and organizational resources required to achieve a single view, and examples of what you’ll be able to do once you’ve mastered that view, we put together this ‘Single View Starter Kit’ comprised of our best resources.The Marketing Data Management Starter Kit contains: A Step-by-Step Guide to Achieve a Dynamic, Single Customer View, Marketing Data Management: How to Make a More Audience-Centric View Work—Webinar, and A Buyer’s Guide to Customer Data and Engagement Platforms.

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