Knowledge Holds Back Marketing Attribution in APAC

Marketing attribution is difficult even in advanced digital advertising markets. In Asia-Pacific, according to June 2015 research, many firms are not acting on what learnings they have—and even more are not carrying out attribution activities at all. The main reason is a lack of knowledge.

Publication: 
eMarketer
Author: 
eMarketer
Document Type: 
Research
Paywall: 
Free

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