Integrated Marketing for Seamless Customer Experiences

Destinations, venues, terminals, and malls now recognize that they are more than physical spaces — today they aim to enrich consumer experiences. But how can brands unlock this potential — aligning digital and physical spaces for truly integrated, multichannel experiences? Connected Spaces is a combination of technology and data that enables you to better identify, understand and engage with customers across all touchpoints. This eBook outlines how brands can use Connected Spaces to: Deliver a brilliant customer experience in real time, Provide a frictionless service across digital and physical locations, Enhance your ability to identify customers and prospects across touchpoints, Use Adobe Experience Cloud technologies to turn data into actionable insightsand, and Achieve a genuine single customer view and enhanced retail customer journey.

Publication: 
Acxiom
Author: 
Acxiom
Document Type: 
Research
Paywall: 
Free

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