INTEGRATED COMMUNICATIONS, INTEGRATED MARKETING COMMUNICATIONS AND CORPORATE REPUTATION: EVIDENCES FROM DELL COMPUTER CORPORATIONS

Particularly, this case study provides a qualitative assessment of facts with regards to the marketing efforts of Dell Incorporation (hereafter Dell, Inc.). More precisely the case encounters aspects with regards to the integrative marketing communication of the desired company. The report discuss about the integrated marketing communication and the impact it has on corporate reputation. Moreover a detailed analysis has been given how the Dell, Inc. is practicing integrated marketing communication at present. The potential to develop an integrative approach with regards to communication has also being given. Finally the report discusses how integrated marketing communications practices can be introduced or improved to the company operations. The implication of the integrated marketing communication with the perspective of finance has also been illustrated in the report. [PUBLICATION ABSTRACT]

Publication: 
Researchers World
Author: 
Dissanayake, D M N S W
Document Type: 
Research
Paywall: 
Free

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