How to Establish a Social Strategy for CRM

The next generation of social strategy for CRM initiatives will require cooperation from the CIO, digital marketing and customer experience leaders. Companies seeking to establish a social strategy for CRM can find 10 best practices for 2013 and beyond.

Publication: 
Gartner
Author: 
Maoz, Michael; Sussin, Jenny
Document Type: 
Research
Paywall: 
$

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