How Effective Is Location-Targeted Mobile Advertising?

Mobile advertising that is targeted based on a consumers location can be effective particularly with customers who have a high level of interest in the type of product you are selling.

Publication: 
MIT Sloan Management Review
Author: 
Fang, Zheng; Luo, Xueming; Keith, Megan E
Document Type: 
Research
Paywall: 
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