How To Develop An Interactive Marketing Content Plan

The rapid growth of social and mobile technologies has created a new media ecosystem that requires constant customer interaction. In this new landscape interactive marketers must act like interactive publishers, distributing content while managing always-on interactions with customers across earned, owned, and paid media. To do so they must create a centralized plan and a responsive process that encourages customer interactivity.

 

Publication: 
Forrester
Author: 
Corcoran, Sean
Document Type: 
Research
Paywall: 
$

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