How B2B Marketers Use Social Now

Our data shows that social channels are key to the decision processes of your business-to-business (B2B) customers and prospects, so to avoid falling behind or missing emerging trends, you should stay on top of how other B2B marketers do their social marketing. Using the results of our Q4 2012 US And Europe B2B Marketing Tactics And Benchmarks Online Survey, we show you in which stages of the customer life cycle marketers are finding social to be effective and how they will change their use of distinct social tactics this year.

Publication: 
Forrester
Author: 
Reiss-Davis, Zachary
Document Type: 
Research
Paywall: 
$

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