Holiday Email Marketing Guide: How Day of the Week and Offer Type Impact Email Performance

In 2016, holiday sales increased by 4 percent over 2015, generating revenue of $658.3 billion. In addition, online sales increased by 12.6% year-over-year, indicating that holiday shopping is shifting to ecommerce. Yes Lifecycle Marketing analyzed almost 8 billion emails sent in Q4 2016 via its Yesmail360 platform to uncover insights spanning email engagement and conversion rates and identified key takeaways to help brands drive sales during the 2017 holiday season. Find out: Adoption and engagement rates for 9 different types of holiday-themed campaigns spanning Columbus Day, Black Friday, and more, how specific day of the week deployments and different incentives impact performance, and strategies to boost engagement through best practices and creative examples from top performers in 2016.

Publication: 
Yes LifeCycle Marketing
Author: 
Yes LifeCycle Marketing
Document Type: 
Research
Paywall: 
Free

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