Harness The Power Of The Second Screen

Consumers today are rarely without a mobile, tablet, or laptop device close to hand, even when engaged in other activities such as watching TV. Being active on these second screens is now a normal behavior for millions of consumers. To date, broadcasters' and brands' attempts to engage, inform, and entertain consumers on the second screen to support programming and advertising engagement have fallen flat. Marketers who want to incorporate second screens into their campaigns need clear rules of engagement to design interactions that positively engage with consumers while achieving their marketing objectives. Read this report to learn about the different ways to engage with consumers on second screens and find which approach maps best to your specific marketing objectives.

Publication: 
Forrester
Author: 
Nail, Jim
Document Type: 
Research
Paywall: 
$

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